Tag Archives: Farmers Field

NFL Football in Los Angeles – Deja Vu all over again or something better?

From 1946 to 1980, the Los Angeles Rams roamed LA’s Colleseum with players like Rosey Grier, Merlin Olsen, and Deacon Jones stalking opposing quarterbacks. The Ram’s Eric Dickerson rushed for a then NFL record 2,105 yards in the 1984 season. The Rams appeared in the 1980 Super Bowl XIV, losing to the Pittsburgh Steelers. The Rams remained close by in Anaheim from 1980-1994. In 1982 the Raiders joined the Rams in LA. The Raiders won the 1984 Super Bowl XVIII as the Los Angeles Raiders.

But by 1995 both teams were out of Los Angeles. The Rams relocated to St. Louis, and the Raiders moved back to Oakland. Now football is on the cusp of being back in L.A. The questions is, will it work this time?

Recently significant progress in building a privately financed football stadium in L.A. has been made. The city counsel approved a plan to build Farmer’s Field, a $1.5 billion dollar stadium. The new project will connect to and expand the Los Angeles Convention Center. Los Angeles mayor Antonio Villaraigosa said in a statement, “We are a giant step closer to bringing NFL football back to Los Angeles.”

The NFL Network reported that NFL league offices sent letters to all 32 franchises advising teams of the potential time-line for moving a team into Los Angeles. The NFL advised teams to apply for relocation by February 15th, 2013. It’s been rumored that the San Diego Chargers, the Jacksonville Jaguars, and the St. Louis Rams, among others are in the mix relocate to Los Angeles.

The St. Louis Rams are unhappy with their stadium and would consider a move back to Los Angeles. Presumably, the Rams already have a fan base in Los Angeles leftover from the Ram’s long stint in the city. However, bitterness from the Ram’s relocation to St. Louis remains among some fans.

Perhaps more importantly, Los Angeles is a notoriously fickle city when it comes to supporting its sports franchises. There are underlying reasons that both the Rams and the Raiders left Los Angeles that go beyond the stadium facility issues. Gaining and keeping fan interest has proven difficult in the past. Hollywood is a unique and formidable competitor that no other sports city must face. The lure of Hollywood attracts a large population from all over the country that is either uninterested in sports or maintains loyalties to other sports teams outside L.A. Additionally, Los Angeles is far from a blue collar town which typically supports sports franchises as in Detroit, Chicago, Cleveland, and Pittsburgh.

The L.A. Lakers have a rabid following and are considered by many to be the only game in town. The L.A. Dodgers have long standing tradition and have made gains in previous years. U.S.C. is very popular among southern California sports fans. Competition and general apathy towards sports in L.A. raises attendance concerns for the NFL and potential owners. T.V. blackouts were a problem in the past.

Why is the NFL desirous of moving not only one, but potentially two franchises back to Los Angeles? The question is likely answered by the $3.1 billion dollar average annual television rights the league receives annually. That’s more than enough to withstand some poor attendance issues. The NFL is king of the hill when it comes to television. Unlike other sports leagues that are more dependent on attendance for revenues, the NFL makes the majority of its revenue from television. Having a presence in the second largest television market not only makes sense, but increase the value of the NFL’s TV package for the next round of negotiations with broadcast networks.

Despite the troubled past history of Los Angeles football, look for at least one NFL franchise to reappear in L.A. as soon as the 2012 season.

Mike Knapp

Farmers Field Letter to Fans

Downtown L.A. will soon have three venues capable of hosting the biggest names in music and entertainment.

Farmers Field is coming to Los Angeles in just a few years. But this week, our political leaders in Sacramento will vote on a bill that would make the stadium the most environmentally friendly in the United States and ensure thousands of jobs can start coming to our city next year.

This makes Farmers Field even better for the L.A. community – which is why I’m asking you to contact the swing votes in the California Assembly and Senate to urge them to support the bill.

Ask the swing votes in the California Assembly and Senate to support the Farmers Field bill:


The proposed legislation would make Farmers Field one of the only carbon neutral stadiums in the United States. It would also set up the stadium to have the lowest “cars to football game ticket holders” ratio in the NFL.

And the legislation also protects Farmers Field’s thousands of jobs from being delayed by frivolous lawsuits aimed at derailing the project.

Whether you’re eagerly anticipating Los Angeles’ new NFL team, or cheering for your favorite musical act at a brand-new downtown outdoor venue, this bill will help keep Farmers Field on track to break ground next year.

Tell the swing votes in the California Assembly and senate that you support the Farmers Field bill:


Thank you, Tim Leiweke President & CEO AEG

Finally, Los Angeles Welcomes Farmers Field!

Football fans rejoice as the final approval in building a home stadium in Los Angeles has been given.  To be called Farmers Field, after Farmers Insurance, the new NFL Stadium hopes to share the downtown scene alongside other big venues such as the L.A. Convention Center, the Staples Center, and the L.A.Live.  Farmers Field will be developed by AEG, the company that developed and owns the Staples Center and the new LA Live complex.

On July 29, 2011 the City of Los Angeles released an official memorandum of understanding that affirms their approval plans to develop and build the new Los Angeles Football stadium.  A public hearing was also held July 30 with mostly supporters for the venues construction in tow. The memo is not yet an actual approval.  The approval came by a city council vote on August , 2011.

There is no question the introduction of a football stadium and soon-to-follow Los Angeles NFL team will boost the economy.  It is a much needed aspect of continuing development of downtown, which ten years ago only had the Convention Center to boast.  However, with the whole of Los Angeles in an economical budget crisis, there are concerns about funding.  If the plan moves forward to build Farmers Field, it would be funded entirely by private money and from future revenues.

As part of the revitalization of downtown Los Angeles, AEG built the Staples Center, home to the LA Lakers and LA Kings, LA Live, an entertainment district destination with nightclubs, restaurants, theaters and now hotels. The Ritz-Carlton and J.W. Marriott both opened within the past year and the NFL stadium will complete the entertainment complex. NFL fans in LA have waited almost two decades to have an NFL team in Los Angeles again and it seems this time downtown was primed for the arrival.

The Farmers Field Stadium deal is projected to cost $1.5 billion.  The unanimous City Council vote on August 9 approved the implementation of a 72,000 seat stadium in Farmer’s Field.  The upside to the $1.5 billion cost is that with additional development comes tax revenue.

There are a few glitches that LA will face.  Currently the NFL is not planning to expand the number of teams.  Therefore, if Los Angeles wants a team, they will have to bring an already existing team here. Once a team decides that it wants to make the big more, a vote between team owners of three-quarters majority must take place.

Even if all the stars line-up and votes get made, funding is accrued, and so forth, at best we are not looking at the arrival of the new Farmers Field until 2015.

NFL Los Angeles Stadium

NFL Back in Los Angeles

LOS ANGELES — In perhaps the biggest step Los Angeles has taken in 16 years of trying to bring the NFL back, the city council unanimously passed the financial framework of an agreement between Anschutz Entertainment Group and the city to build City of Champions, a $1.2 billion Chargers football stadium and events center in downtown Los Angeles.

An actual deal with the city is still about 10 months from becoming a reality, with the completion of an environmental impact report not expected until the spring. AEG is hoping to begin construction on the project in June 2012, with Farmers Field opening in September 2016.

The team most commonly linked to moving to Los Angeles is the San Diego Chargers, which began as the Los Angeles Chargers at the Coliseum in 1960. They have tried unsuccessfully for nearly a decade to get a new venue to replace 45-year-old Qualcomm Stadium. The Chargers can announce their intentions to leave San Diego between Feb. 1 and May 1 of each year through 2020 if they pay off bonds tied to the expansion of Qualcomm Stadium in 1997, which would be about $24 million. You can now get Chargers tickets for all Los Angeles games.

The Chargers are one of five teams, along with the St. Louis Rams, Jacksonville Jaguars, Oakland Raiders and Minnesota Vikings, with whom Leiweke has had conversations about relocating to Los Angeles.

Which Team would you want to see in Los Angeles?