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Toronto FC is a new professional soccer club located in Toronto, Ontario, Canada. It participates in Major League Soccer. It will begin play in the 2007 season as the first non-US team in MLS.
The name was officially announced on May 11, 2006 by the team's owner, Maple Leaf Sports & Entertainment Ltd. (MLSE). The "FC" in the team's name is the conventional initialism for Football Club, but in official media and documents the team has only been referred to as Toronto FC, never Toronto Football Club. Larry Tannenbaum, chairman of MLSE, stated at the team name's unveiling that "I think the way we spell it is 'futbol'." In a Q&A posted on the MLSnet website, it was made clear that "FC" stood for Football Club.
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The announcement followed an online consultation in which the public was invited to vote on the name during a limited period. The voting options were the Toronto Nationals, Inter Toronto FC, Toronto Reds, Toronto FC, or the Toronto Northmen. MLSE's strategy in choosing "Toronto FC" following this process was based on two reasons. First, over 40% of the online vote supported this name in the consultation. Second, MLSE hopes that with this fairly generic name the new club will earn a more organic nickname (or nicknames) from the Toronto fans rather than have one imposed from above. It has been suggested that various ethnic and linguistic groups would provide the team with their unofficial nicknames drawing on their culture's soccer vernacular. Toronto FC are also widely referred to as "TFC."
Toronto FC are owned and managed by Maple Leaf Sports & Entertainment Ltd., who are also the owners and operators of the Toronto Maple Leafs National Hockey League team, the Toronto Raptors National Basketball Association team, and the Toronto Marlies American Hockey League team. Along with owning professional sports teams, the company is also involved in real estate and property management, owning sports venues such as the Air Canada Centre and the General Motors Centre. Tom Anselmi, the COO and executive vice-president of MLSE, is regarded as the team's "de facto president".[4] The duties of general manager will be held by both the coach Mo Johnston and the team's business operations manager Paul Beirne.
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